Rich has recently written an article for Talk Business Magazine entitled “Blockbuster Branding”. It's all about how SME's can utilise the tricks and tips of Hollywood to create a pretty awesome brand. You can grab a pdf copy of the article after the jump.
Talk Business Magazine is a great business mag that we had the pleaseure of bumping into at the Business Start-up Show back in November. One chat led to another and the next thing you know we get Hoot's first major article for the press (and we hope to do a whole lot more of them.)
In the meantime have a look at the article here and we'd love to know your thoughts.
